Since its conception in 1995, Proactiv® has gone on to dominate the skincare market. Originating in California, the brand’s later success has meant that the product is now hailed as America’s #1 acne system. However, it is not only in America that Proactive has gone down so well with consumers. In fact, Proactiv® is now sold in 16 countries, to over 15 million users worldwide, and in this article, we explore notions of Proactiv® as an international brand.

Where is Proactiv® available?

The company’s flagship US website reveals Proactiv® to be available in numerous countries, on different continents around the globe. Below for example is a still from the German Proactiv® website:

 A global phenomenon

 One of the ways in which Proactiv® markets itself, is by presenting acne as a problem that affects everyone. From teenagers, and women going through the menopause, to young men, and career women, Proactiv® is something for everyone. It is not surprising therefore that the brand translates so well internationally.

Indeed, Proactiv® in India’s website states, “No one is spared [from] acne and pimples! Women, men and teenagers across the world have been suffering from this skin problem [for] ages.

In addition to acne being a universally accessible problem, Proactiv® claims its products’ effectiveness is what has caused it to go global. On Proactiv’s UK website it states, “The secret to Proactiv’s worldwide success has been its ability to prevent acne so you don’t have monthly breakouts.” It is then perhaps the revolutionary idea of preventing acne, as well as curing it that has spoken to so many people around the world.

 Where in the world

 Below is a comprehensive list of where you can shop for Proactiv’s products online. Most of the sites are set up in the relevant language, usually different pictures of a nation’s respective spokesperson.

 North America: United States and Canada

 Africa and the Middle East: Egypt, Equatorial Guinea, Ghana, Iraq, Israel, Kuwait, South Africa, United Arab Emirates,

 Asia Pacific: Australia, Hong Kong, India, Japan, Korea (South), Pakistan, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Europe: Denmark, Finland, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Romania, Russian Federation, Spain, Sweden, Turkey, and the United Kingdom.

Latin America and the Caribbean: Barbados, Bermuda, Brazil, Chile, Colombia, Guadeloupe, Jamaica, Mexico, Peru, Saint Kitts and Nevis, Saint Lucia, Trinidad and Tobago.

With so many devotees around the world, it’s no wonder Proactiv® is so successful!